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Outsourced Lead Generation

Lead generation packages and pricing for South Africa.

MOED Media Group structures lead generation packages as a flat 30% management fee on monthly ad spend, with a R30,000 minimum ad spend and a typical cost-per-lead of around R100. We run paid ads on TikTok, Facebook and Google for South African businesses, both B2B and B2C, across industries like property, finance, home services, health, education, retail and tech.

Estimate My Cost
30% management fee on ad spend
R30k minimum monthly ad spend
Leads pushed live to your CRM

How outsourced lead generation works

Week 1
Discovery & screening rules
We learn your offer, ideal customer, location and price point, then design the questions that separate a hot lead from a time-waster.
Week 2
Campaign build
Landing pages, ad creative, audience targeting, pixel and CRM integration. Built for TikTok, Facebook and Google in parallel.
Week 3
Launch and warm-up period
Campaigns go live. The algorithms enter their warm-up period. First qualified leads typically start landing in your CRM within 7 to 14 days.
Ongoing
Improve weekly
We cut what does not work, scale what does. Weekly reporting on spend, cost-per-lead and lead quality.

Where your leads come from

We are a paid ads team. We do not do cold email or LinkedIn DMs for lead gen, we run ads, because ads are the only channel that grows in a steady way as you spend more.

TikTok Ads
Short-form video for awareness and high-volume lead capture in lower-cost industries.
Facebook & Instagram Ads
Our main channel for both B2B and B2C lead forms, retargeting and lookalike audiences.
Google Ads
Search and YouTube. Capture buyers who are ready to buy and searching for your offer.

Lead generation packages, priced one way.

Our lead generation package is one flat fee: 30% management on your monthly ad spend. No commission, no per-lead pricing. The ad spend is paid directly to TikTok, Facebook and Google. You pay MOED only the management fee.

Management fee
30%
Calculated on monthly ad spend
Minimum ad spend
R30,000
Per month, no exceptions
Typical lead cost
~R100
Varies by industry & offer

Do you offer pay per lead?

Short answer: no. MOED does not run a pay per lead model. The reason is honest: pay per lead pricing pushes the agency to send any lead that submits a form, not the best ones for your sales team. Our 30% management fee on ad spend keeps us focused on lead quality and on the screening questions that protect your time. If you want a pay per lead agency, we are not the right fit. If you want a transparent management fee on the ad budget and screened leads only, this is how we work.

Cost calculator

How much will your leads cost?

At R30,000 ad spend you typically get around 300 screened leads per month for a total monthly cost of about R39,000, including the 30% management fee.

Move the slider to the number of screened leads you want every month. We use a R100 typical cost-per-lead and apply a 30% management fee on the resulting ad spend.

502,000
Assumptions: R100 typical cost-per-lead · 30% management fee on ad spend · R30k minimum ad spend.
Estimated ad spend
R 30 000
MOED management fee (30%)
R 9 000
Total monthly investment
R 39 000
Ad spend is paid directly to TikTok, Facebook and Google. You pay only the management fee to MOED.

This is a good fit if…

→ You already have a sales team that just needs more pipeline
→ You can agree to spend at least R30,000/month to ad spend
→ Your average customer is worth more than about R3,000 over their lifetime
→ You want a steady flow of leads instead of relying only on referrals

Frequently asked questions

Ready for qualified leads?

A 20-minute discovery call. We will map your offer, your numbers and what we would run.